CPN – Hungry Magazine #22

CPN – Hungry Magazine #22

Hungry Magazine #22: Cheap Wine, Oh So Fine

This week I sit down with Cameron Hughes, the man some folks are dubbing the robin hood of wine. Hughes owns no vineyards, makes no wine, but he has an inside connection to some of the best wineries that do. The way the model works is many top wineries produce wine that either doesn’t fit in to their profile or they make too much of a wine. That’s where Hughes steps in. He buys up the excess lots and then markets them under his own label and sells them direct on his website or through Costco. Because Hughes bypasses traditional middle men and marketing fees, he’s able to offer incredible wines for about $10 bucks.

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