Damian Sim

Flavor Impressionist

Damian Sim is the Gilded Fork’s undisputed King of Cocktails, and we have crafted a special mixing laboratory here for him at GFHQ. His creations can be seen in our Cocktails section.

Damian’s company, Provocachic (SM), offers bespoke (customized) branding and cocktail consultancy through its signature chic and provocative style — powerful stories, personal and sometimes enigmatic, are revealed through this culinary canvas. Provocachic strives to answer the question: “What would your story taste like?”, and to close the significant quality gap between cocktails and food, exploring the freshest high quality ingredients down to specific cultivars.

Established in Singapore in April 2002, Provocachic’s clientele have included those in the financial (Bloomberg), hospitality (EastWest Bar), arts (Singapore Arts Museum) and fashion design (felt) industries. The company has been covered by numerous publications worldwide including Singapore Tatler, DARE, Harper’s Bazaar, Her World, Urban, CUBES, I-S, Seventeen, Newman, Singapore Business Visitor and Wine & Dine.

As a premier “Flavor Impressionist” consultancy, Provocachic’s creative process is inspired by the art form that challenged perceptions: Impressionism, a style that captures the essence of transient moments in unconventional compositions. Each recipe design reflects personality, memories and emotions, social and cultural elements, conjuring sensory glimpses through flavors and personal stories. Enigmatic stories are woven onto this culinary canvas, connecting people emotionally on an intimate level through each intuitive concept and recipe.

Approaching cocktails from an inquisitive point of view, Provocachic constantly explores both classics and innovations to broaden the imaginative process. This approach also allows for more surprising depth and twists in the designs, which begin with extensive client interviews and research.

This unique medium of emotional resonance is ideal for both corporate and personal clientele, from leading brands and hospitality establishments to cherished loved ones. Provocachic’s bespoke epicurean cocktails offer an intriguing hospitality experience, an emotional branding touch point, or a meaningful, unique gift.

Provocachic seeks to recognize and develop the powerful emotional channel of food memories, evident in the simplest home-cooked food and intimate moments with family and friends, and to be the leader in this evocative style of recipe design.